Founder
Building Zlash — AI commerce infrastructure for India.
Indian commerce is fragmented across discovery, checkout, and what happens after the box arrives. Buyers carry the cost of that fragmentation — paying more than they need to, repeating the same decisions on every site, chasing refunds and warranties through screenshots and call centres. I started Zlash to rebuild that surface as a single intelligent layer: price intelligence, demand aggregation, and post-purchase experience as three pillars of one product.
Before Zlash, I spent two years operating GSS Attractives — a B2B luxury apparel brand I founded in 2023 and grew to a hundred-plus institutional clients across India's public sector, hospitality, and sports verticals. That work taught me what buyers actually value when the stakes are real, how to earn trust from institutions, and how unforgiving Indian commerce is to anyone who treats it as a thin layer over the global default. Zlash is built on that lesson — designed first for India, not adapted to it.
Today the work is split between Mumbai and San Francisco. Zlash is part of the TinyFish Accelerator cohort in San Francisco, mentored by Sudheesh Nair and Robin Vasan, and was selected for the founding cohort of Google for Startups × Antler in Bengaluru. I write the product, design the system, and hire the early team. The bar is the same one I set on the apparel side: the work has to hold up in front of the people it's built for.