Press & media

About Zlash in 60 seconds

Zlash is bidirectional commerce intelligence for the Indian D2C market — three tightly-coupled product pillars sharing one data flywheel:

• Zlash One — post-purchase intelligence for shoppers. Reads e-commerce mail in your inbox to render one timeline per purchase across every Indian merchant. Tracks orders, returns, refunds, warranties.
• Zlash Price Intelligence — effective price after every bank offer, EMI rebate and reward-point realisation, computed for every Indian-issued card variant per merchant per SKU.
• Zlash Drop — pre-checkout intent marketplace. Buyers commit price bands via real auto-debit mandates; merchants accept pooled, mandate-backed demand. Pre-checkout commitment is the structural fix for India's elevated RTO rate.

Read the longer about-page →

Founder

Gantavya Singh Shekhawat founded Zlash to close the data asymmetry that defines Indian online commerce — the gap between what buyers, brands and rails each know, and what each could know if the inbox-, offer- and mandate-graphs were stitched together.

Founder bio + writing →

Research in progress

Four reports are currently in the editorial pipeline. Each will publish as an open-access PDF and an interactive web report. Embargoed early access available for accredited journalists on request.

• State of Indian D2C Returns 2026

  A category-by-category map of return windows, refund timing and the merchant-stated SLA gap.

• India RTO Benchmark 2026

  RTO rates by category, tier, payment method and the cost-stack-per-RTO ladder.

• Card × Bank × Merchant Effective Discount Map 2026

  The full Indian effective-price matrix across the major issuers and merchants.

• India Festival Sales 2025 — Replay

  Per-day price-and-offer movement during the 2025 festive cycle, retrospectively reconstructed.

Quotable expertise

Zlash Research can comment on the record on:

• Indian e-commerce return / refund / warranty mechanics
• Bank-offer economics — instant discounts, cashback realisation, no-cost EMI
• UPI AutoPay and pre-checkout commitment instruments
• RTO economics for Indian D2C brands
• Consumer rights under the Consumer Protection Act 2019 and the E-Commerce Rules 2020
• RBI's TAT framework for failed-transaction reversals

Email press@zlash.ai with deadline and the angle; we will route to the right person.

For analysts & researchers

Zlash maintains public reference catalogues of merchant return policies, refund SLAs and brand warranty terms — sourced, dated, free to cite with attribution to Zlash Research linking back to the page used.

• Return policies by merchant
• Refund timelines by merchant
• Warranty terms by brand
• Long-form guides (post-purchase intelligence, effective price, RTO reduction)